Australian women actively building their care team. 40%+ email open rates. Category exclusivity. Founding partner pricing locked for 6 months.
You are not buying mass reach. You are buying women who are currently making purchase decisions about their health, their bodies, and their families.
A brand reaching 1,800 women actively building their birth team converts at a materially higher rate than reaching 50,000 general consumers through a Facebook ad. The 40%+ email open rate is the proof. This is not a passive audience.
The maternal lifecycle is one of the highest-value windows in a woman's entire consumer journey. Brands that establish trust here retain customers well beyond the pregnancy period.
From category-exclusive lifecycle ownership to entry-level platform presence. Founding partner rates locked for 6 months.
Test the platform. Block placements without long-term commitment.
Step up reach. More inventory across the platform without the trimester lock.
The single brand at the platform entry and exit points. Add-on to one Trimester Phase Partner.
Own a specific lifecycle stage. Embedded inside the week-by-week journey of women at a precise pregnancy or postnatal moment.
Founding partner pricing locked for 6 months. 13-week minimum on Phase & Platform tiers. Block packages do not carry category exclusivity. All positions reviewed for brand alignment before confirmation.
Beyond placements, partners join a small group of aligned brands at the moment that matters most.
One brand per category per term. Once a category is taken it locks for the full partnership and renewal cycle.
We only accept brands whose values fit a high-trust clinical care environment. Positions are offered, not open to all.
Open rates, click-through, in-app engagement. Track every channel against your own conversion data with media value calculated transparently.
Show up at the exact pregnancy or postnatal stage when your product is most relevant. Trimester structure mirrors how women actually progress.
Your founding partner pricing stays locked for 6 months even as the platform grows. Growth amplifies your value, it doesn't change your rate.
Talk to Juanita and Nick directly. No account managers, no inbox shuffling. Founders see every brief and every report.
Six placements simultaneously throughout a 13-week term: a dedicated phase email, a full trimester checklist email campaign, a monthly blog in the Home of Maternal Continuity of Care magazine, a full trimester blog overview, an in-app main banner across the trimester, an in-app checklist trimester placement, and the about page.
All four trimesters deliver 18,759 monthly views. Trimester 4 delivers 19,704 monthly views. Media value ranges from AU$7,661 to AU$9,454 per trimester.
The official MidwithMe partner. Available exclusively as an add-on for one Trimester Phase Partner only. Adds 5 additional placements: hero presence on sign-in and sign-up at 917 monthly views, a hero featured tile in-app at 788 monthly views, hero placement on the landing page at 1,690 monthly views, a hero blog placement, and email footer presence across 5,000 monthly views.
Total Official Platform Partner monthly views: 8,565. Independent media value: AU$4,177 / month.
Trimester Phase Partners own a specific lifecycle stage. Your brand is embedded inside the week-by-week care journey of women at a precise pregnancy or postnatal moment.
The Official Platform Partner owns the platform entry and exit points. Platform-wide visibility as an addition to one lifecycle-specific Phase Partner.
Bronze and Silver sit across the platform at a broader awareness level. Block packages without category exclusivity. A great way to test the environment before committing to a Phase position.
A Trimester Phase Partner can add the Official Platform Partner position, bringing combined monthly reach to 27,324 views across lifecycle-specific and platform-wide channels simultaneously. Block packages can run alongside a Phase position subject to category alignment review.
You are not buying mass reach. You are buying precision timing inside a high-trust environment. A brand reaching 1,800 women who are currently making purchase decisions about their health converts at a materially higher rate than reaching 50,000 general consumers through a Facebook ad.
The 40%+ email open rate is the proof. That is not a passive audience. These women are checking in weekly, actively seeking support, and making decisions. Lock your price now and reach a larger audience as we grow.
Four proof points. 40%+ email open rates sustained across the active user base, more than double the Australian industry benchmark. 80% average profile completion, indicating women are genuinely investing time in the platform. 53× growth since December 2024 beta launch, with the first 1,026 users acquired entirely through word-of-mouth before any paid marketing began. 2,300+ women onboarded nationally across all states and territories.
These are women actively building their maternity care team.
The maternal lifecycle is one of the highest-value windows in a woman's entire consumer journey. Purchasing behaviour accelerates significantly during pregnancy and early parenthood across health, nutrition, technology, financial, and lifestyle categories.
Brands that establish presence and trust during this window retain customers well beyond the pregnancy period. Niche precision at the right lifecycle moment outperforms broad reach at the wrong one.
Monthly performance reports are delivered throughout your contract term covering email open rates, click-through rates by channel, and in-app engagement data. You can measure direct click and conversion performance through your own tracking links.
Media value is independently calculated at approximately 3× your partner investment per trimester.
No honest media partner can guarantee specific conversion metrics. What we guarantee: every contracted placement executed as specified, monthly reporting with engagement data, category exclusivity maintained for your full term, and founding rate locked for 6 months.
What the data shows: 40%+ email open rates in a care-seeking environment consistently outperforms interruptive advertising on brand recall and purchase intent.
Standard digital advertising on social platforms typically delivers CPMs of AU$8 to AU$25 with average email open rates of 18 to 22%. MidwithMe delivers placements inside a verified, engaged, high-intent audience at 40%+ open rates with category exclusivity.
There is no equivalent channel in Australia that combines lifecycle precision, clinical trust context, and category exclusivity in a single placement. The 3× media value calculation uses conservative standard benchmarks.
The 13-week structure is intentional. It reflects the trimester lifecycle and is what creates meaningful brand recall. A single week or even a month of placements inside a pregnancy journey does not build the repeated visibility that drives trust and purchase intent.
Block packages at Silver and Bronze tiers are available for brands that want to test the environment before committing to a Phase position. Block packages do not carry category exclusivity or the founding rate lock.
Auto-renewal can be cancelled with 20 days notice before the renewal date. The contract term itself runs to completion as agreed. This is consistent with all media placement agreements.
Monthly reporting is provided throughout so you have full visibility on performance. If results are underperforming we discuss optimisation options including creative refresh or placement adjustments within the contracted inventory.
The value proposition is based on the current audience scale. The precision, trust context, and category exclusivity have commercial value at the current audience size as evidenced by 40%+ email open rates. Growth amplifies the value. It does not create it.
Founding partners are entering at a rate that reflects current scale, not projected scale. If the platform grows significantly during your term, your rate stays locked and your value increases.
MidwithMe reviews all brand partners before positions are offered. We do not accept brands whose products, values, or communication style are inconsistent with a high-trust clinical care environment.
The onboarding conversation includes a brand alignment review before any position is confirmed. Positions are offered, not open to all.
Once a category is taken within a trimester it closes permanently for that term, and remains locked for the course of the partnership.
We are currently in selective conversations with a small number of aligned brands. We cannot hold positions while brands are deciding. If your category is important to your strategy, the time to secure it is before a competitor does.
Brand size is less important than brand alignment. What matters is whether your product or service is genuinely valuable to women at specific lifecycle stages, and whether your communication approach is consistent with a support-first care environment.
We have had interest from both established national brands and emerging category specialists. Both can be strong partners if the alignment is right.
Founding partners are positioned inside the platform before the full multi-provider discovery, booking, coordination, and clinical workflow infrastructure goes live. When that launches, the audience grows, engagement deepens, and the media value of every placement increases.
Founding partners retain their locked rate and their category exclusivity while sitting inside a significantly more valuable ecosystem. That is the founding partner advantage.
Selective conversations only. Brand alignment review before positions are confirmed. We respond within one business day.
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