A Mum & Son Duo with a Big Idea

Sitting on our back verandah at home in Melbourne we (Juanita and Nick),
a Mum and Son duo, came up with the idea to empower Student Midwives
and Mums-to-be to make deeper and easier connections for the Midwifery ‘Continuity of Care Experience’ program. By streamlining the process and focusing on building deeper and more nurturing CoCE relationships, we knew
we could empower students and pregnant women to thrive, and create a
ripple effect that positively impacts families, communities and the future Midwifery industry in its entirety.

Inspired by Juanita’s three decades of nursing expertise, educating over 10,000 healthcare professionals Australia wide and being an incredible Mum of two, and Nick’s decade of experience in Design, UX/UI, and project management - our combined skills and shared dedication, alongside students and pregnant women’s stories created the perfect blend for fuelling our idea. After many phone calls with midwives and pregnant friends, countless coffees and scribbled down business plans, MidwithMe™ was born!

A Mum & Son Duo with a Big Idea

Sitting on our back verandah at home in Melbourne we (Juanita and Nick),
a Mum and Son duo, came up with the idea to empower Student Midwives
and Mums-to-be to make deeper and easier connections for the Midwifery ‘Continuity of Care Experience’ program.

By streamlining the process and focusing on building deeper and more nurturing CoCE relationships, we knew we could empower students and pregnant women to thrive, and create a ripple effect that positively impacts families, communities and the future Midwifery industry in its entirety.
Inspired by Juanita’s three decades of nursing expertise, educating over 10,000 healthcare professionals Australia wide and being an incredible Mum of two, and Nick’s decade of experience in Design, UX/UI, and project management - our combined skills and shared dedication, alongside students and pregnant women’s stories created the perfect blend for fuelling our idea.

After many phone calls with midwives and pregnant friends, countless coffees and scribbled down business plans,
MidwithMe™ was born!

Our Mission

Empowering and supporting Students Midwives and Mums-to-be to make deeper and easier CoCE connections, nurturing positive birthing and learning experiences, and contributing to the growth of midwifery. 

Our Journey

From the initial idea and our active prototype to the ongoing development of the app, MidwithMe™ has been a labour of love. We have poured our hearts and souls into birthing a platform that genuinely empowers and benefits our growing community.

The Proof Is In The Pudding

We both remember the Friday night we announced our service. The response was overwhelming – nearly 100 Student Midwives and Mums-to-be contacted us, excited to be involved. This was the BIG moment we knew we could make a difference. In just a few months and prior to launching our app, we've successfully paired over 100 Mums-to-be & Student Midwives, creating positive experiences for both.

Our Vision

MidwithMe™ is more than just a CoCE platform. We are committed to empowering Mums-to-Be and Student Midwives throughout their journeys. Whether you are a first-time Mum or an experienced Student Midwife, we want to ensure you are supported, valued, and empowered. We believe that by supporting Mums-to-be and Student Midwives alike, we are not only helping them thrive but also creating a ripple effect that positively impacts families, communities and the Midwifery industry in its entirety.

Our Future

We are committed to further supporting Mums-to-be and Student Midwives beyond the CoCE platform, making a positive impact on families, communities, and the Midwifery industry. We envision the expansion of our platform of empowerment, connection, and growth into other aspects of the education and health system. MidwithMe™ is just the beginning…
Start Connecting Today!