A Mum & Son Duo with a Big Idea

Sitting on our back verandah at home in Melbourne we (Juanita and Nick),
a Mum and Son duo, came up with the idea to empower Student Midwives
and Mums-to-be to make deeper and easier connections for the Midwifery ‘Continuity of Care Experience’ program. By streamlining the process and focusing on building deeper and more nurturing CoCE relationships, we knew
we could empower students and pregnant women to thrive, and create a
ripple effect that positively impacts families, communities and the future Midwifery industry in its entirety.

Inspired by Juanita’s three decades of nursing expertise, educating over 80,000 healthcare professionals Australia wide and being an incredible Mum of two, and Nick’s decade of experience in Design, UX/UI, and project management - our combined skills and shared dedication, alongside students and pregnant women’s stories created the perfect blend for fuelling our idea. After many phone calls with midwives and pregnant friends, countless coffees and scribbled down business plans, MidwithMe

A Mum & Son Duo with a Big Idea

Sitting on our back verandah at home in Melbourne we (Juanita and Nick),
a Mum and Son duo, came up with the idea to empower Student Midwives
and Mums-to-be to make deeper and easier connections for the Midwifery ‘Continuity of Care Experience’ program.

By streamlining the process and focusing on building deeper and more nurturing CoCE relationships, we knew we could empower students and pregnant women to thrive, and create a ripple effect that positively impacts families, communities and the future Midwifery industry in its entirety.
Inspired by Juanita’s three decades of nursing expertise, educating over 10,000 healthcare professionals Australia wide and being an incredible Mum of two, and Nick’s decade of experience in Design, UX/UI, and project management - our combined skills and shared dedication, alongside students and pregnant women’s stories created the perfect blend for fuelling our idea.

After many phone calls with midwives and pregnant friends, countless coffees and scribbled down business plans,
MidwithMe
What Does a Student Midwife Do - MidwithMe

Our Mission

Empowering pregnant women to access tailored maternal continuity of care, and enabling care providers to deliver this seamlessly.

Our Journey

From the initial idea and our active prototype to the ongoing development of the app, MidwithMe has been a labour of love. We have poured our hearts and souls into birthing a platform that genuinely empowers and benefits our growing community.

The Proof Is In The Pudding

We both remember the Friday night we announced our service. The response was overwhelming – nearly 100 Student Midwives and Mums-to-be contacted us, excited to be involved. This was the BIG moment we knew we could make a difference. In just 9 months and prior to launching our app, we've successfully connected over 1700 Mums-to-be & Student Midwives, creating positive experiences for both.

Our Vision

Trusted by thousands of women, families, students and care providers Australia wide. Our vision is global: empowering millions of women to experience deeply supported pregnancy journeys, whilst enabling care providers to deliver the highest standard of continuity of care.

Our Future

We envision the expansion of our platform into other aspects of the education and health system. MidwithMe is just the beginning…